How much is a Retail & E-commerce worth in Switzerland?
Swiss retail and e-commerce businesses typically sell for 2–4× EBITDA. The real number depends on how transferable the business is without the current owner. Here’s how it’s valued, and a free instant estimate for your specific figures.
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Value my retail businessWhat drives the value
Swiss retail ranges from established high-street specialists to fast-growing e-commerce brands. Lease terms and location drive value for brick-and-mortar, while for online retail the diligence centres on customer acquisition cost, repeat-purchase rates, and supplier agreements.
Worked example
A retail business with CHF 500,000 EBITDA, at 2–4× EBITDA, would be worth roughly:
Illustrative only. Your range depends on margins, growth, owner dependence and clean financials. Not investment advice.
How a retail business is valued
- EBITDA multiple: the primary method for established retail and e-commerce businesses (2–4× EBITDA).
- SDE (Seller’s Discretionary Earnings): for smaller owner-run businesses, adds back the owner’s salary and perks.
- Discounted cash flow: cross-check for businesses with predictable, recurring revenue.
- Comparable transactions: what similar Swiss retail and e-commerce businesses actually sold for.
Buying a retail business instead?
We track 580 Swiss retail and e-commerce businesses whose profile signals a likely succession: owner-operated and mostly not yet for sale. See the full pipeline in the Succession Index, with a dedicated breakdown for every canton.
Thinking of selling your retail business?
Start with a free, confidential valuation, then list free, or have an Alpine advisor guide the sale.